How did you end up working at SCHLEIFRING?
I started work at SCHLEIFRING straight after university. To be more precise: After my training in advertising, I studied business administration and was able to launch my career as a student trainee in the marketing department. In 2006 I was offered permanent job as a marketing assistant. Finally, in September 2012 I was promoted to the position of marketing coordinator with responsibility for the marketing budget and my own projects.
At SCHLEIFRING you are responsible for: The coordination and implementation of marketing projects in the field of corporate design. With regard to public relations, this means that I am the first point of contact for the press and the general public. My texts and formulations (with support from the specialist departments and after consultation with the executive management) are made available to the general public. Online I also maintain our website and the social media channels and support the maintenance of the online shop and the SEO/SEA campaign. In addition, I keep an eye on the Internet presence of our subsidiaries. Together with the sales department, I take care of both our national and our international trade fair appearances, including the trade fair videos and all planned highlights.
What characterizes your profession?
The wide variety. People often ask me if I don’t fancy doing something different, especially as I have been working at the company for such a long time. The answer is no, not yet. My job is extremely varied. Today it is an image video that requires my undivided attention, tomorrow a social media campaign, the day after a VR project, and then all of a sudden the entire online shop has to be completely revamped. A lot of projects are new for me, and if they are not new, then they are nevertheless completely different. It’s all a question of organisation and communication, both of which I really enjoy and which are close to my heart.
How is the department in which you work structured?
We are “two women in a boat” [laughs]. My colleague and I take care of the entire corporate marketing (with support from specialists and agencies) – and at present we are both working part-time. Having the opportunity to continue enjoying one’s calling, despite having a family, really is a wonderful experience at SCHLEIFRING. Personal development in one’s private life and in the job!
In your opinion, what makes the cooperation successful?
Mutual trust and the knowing that you are not alone, no matter what comes your way. We can rely on each other and draw on each other’s know-how and experience. We produce the best-possible result, no matter what project we are working on.
What was your personal highlight to date?
The opening of our plant in Fürstenfeldbruck in 2010. A corporate event with 600 guests, high-ranking visitors and an ecclesiastical blessing. The complete organisation and coordination of everyone who supported the event until the lights were switched off. To be honest with you, I was completely exhausted afterwards [laughs], but happy that everything went according to plan and that we had a wonderful celebration.
How would you rate SCHLEIFRING as an employer?
For me personally, SCHLEIFRING is not just the company that pays my salary on time and offers numerous benefits. We are one big family. A large group of experts in their respective specialist fields who share their knowledge and, above all, are prepared to explain things. As someone without technical expertise, I am constantly reliant on the patience of the specialists, and over the years this has never been lacking – without exception.
And now a personal question to round things off: What time period would you like to travel to if time travel were possible?
With the flux capacitor, I would like to travel “back to the future”, and then return to the present day with the necessary knowledge. I would ask myself the following fascinating question: Can I make a decisive change in order to be better prepared for the future? A job well planned is a job half done: sometimes it would be really helpful to gaze into a crystal ball.